Cookie Policy
Last updated: 10/04/2025
This Cookie Policy explains what cookies are and how we use them on ceac.ch, in compliance with the Federal Data Protection Act (FADP) and of the General Data Protection Regulation (GDPR).
1. What are cookies?
Cookies are small text files saved on the user's device while browsing. They are used to improve the user experience, analyze site traffic and allow the integration of external tools.
2. Types of cookies used
- Technical cookies (necessary): essential for the functioning of the site (e.g. language, session, security).
- Analytical cookies (optional): collect aggregate and anonymous information about the use of the site. We use Google Analytics and Microsoft Clarity only with explicit consent.
- Profiling cookies (optional): used to create user profiles and display targeted ads. These include, for example, the Facebook Pixel (Meta).
- Third party cookies: installed by external tools like Google Tag Manager, Meta, Clarity, YouTube, etc.
3. Tools used
We may use the following tools, only with prior consent where required:
- Google Tag Manager: tag management tool that can load third-party cookies.
- Facebook Pixel (Meta): to measure the effectiveness of advertising campaigns and collect browsing data for marketing purposes.
- Microsoft Clarity: to analyze user behavior (clicks, scrolls, sessions) anonymously in aggregate form and improve the usability of the site.
- Google Analytics 4: with IP anonymization, used only with consent.
- Embedded content (e.g. YouTube, Google Maps): They can install cookies even without direct interaction.
4. Consent management
When accessing the site, a banner is displayed to manage cookies:
- Accept all cookies
- Refuse optional cookies
- Customize your preferences
The user can change his choices at any time via the “Manage Cookies” link in the footer or from the browser settings.
5. Duration of cookies
Cookies can be:
- By session: removed when the browser is closed.
- Persistent: retained for a defined period or until manual deletion.
6. How to contact us
For requests regarding the use of cookies or the protection of personal data:
E-mail: info@ceac.ch
7. Changes to this Cookie Policy
This policy may be updated at any time. Changes will be posted on this page with the date of update.